Launches
Intent
Awareness, education and conversion
Services provided
Product and program naming
Anthem and product campaign concepting and creation
Product positioning and tagline development
Creative playbook development
Development of landing page with flyer, infographic, animated explainer video
Development of assets for awareness and promotion across all channels
RESULTS
Supported multiple successful NPIs, including instruments, reagents/kits, and services
Supported successful re-branding and re-launch efforts
Delivered all assets needed for on-time launches
Developed all content needed for effective aggregated landing pages and multi-channel marketing pushes
