Technical Content
Intent
Thought leadership, awareness, education, and lead generation
Services provided
Concepting, technical authorship and creative development for whitepapers, tech notes, app notes, case studies, eBooks and more
Layout for digital and print use cases
Content ranging from basic education to technical and data-driven for products, applications and strategies.
Topics include PCR technologies, RNA Tx, AAV, biodistribution, ctDNA analysis, methylation analysis, and more
RESULTS
Delivered technically credible thought leadership and educational content
Content delivered SEO- and AEO-generated traffic that could be cookied to re-engage via digital marketing channels
More than 10 eBooks authored and developed, ranging from 10 to >30 pages
Gated content generates new contacts and MQLs
Content used across multiple channels (e.g., client site, syndicated sites, and social media)
Content marketing approach used to generate cost effective videos, website content, infographics, and other assets based on this content
