Blogs & Editorials
Intent
Thought leadership, awareness, and SEO- and AEO-optimization
Services provided
Interviewee recruitment and management
Interview facilitation, recording, transcription and content synthesis
Content developed from de novo interviews as well as existing podcast episodes and other content types
Topics from molecular biology to battery chemistry to CDMO strategy, and more
Developed associated promotional assets
RESULTS
Content delivers SEO-generated traffic
Developed content in audience-matched writing styles
Significant inbound traffic from interviewee promotion, which also aids SEO and AEO ranking
Content used for syndicated publication to increase reach